Application
This unit describes the performance outcomes, skills and knowledge required to deliver customer service to floristry customers. It requires the ability to greet and serve customers and cover a range of customer service enquiries including routine customer problems. Service provision could be face-to-face, via electronic means or over the telephone.
This unit applies to all floristry industry businesses including retail floristry shops, studio or online businesses. It applies to floristry assistants who work under close supervision and with guidance from more experienced and senior florists. They provide routine customer service and would not be expected to respond to complex customer requests or complaints.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Greet and serve customers. | 1.1 Prioritise customers over other workplace duties. 1.2 Greet customers in a polite and friendly manner within designated response times. 1.3 Communicate with customers clearly and concisely using appropriate communication medium. 1.4 Use questions and actively listen to customer responses to determine their needs. 1.5 Use appropriate non-verbal communication and adapt to cultural differences in verbal and non-verbal communication. 1.6 Show interest in customer needs and maintain a welcome customer environment during service delivery. 1.7 Explain and match floristry products and services to customer needs. |
2. Work with others to deliver service. | 2.1 Follow directions of supervisors and managers to deliver quality service. 2.2 Identify personal limitations in serving needs of customers and seek assistance from others. 2.3 Resolve routine customer problems according to level of individual responsibility and organisational policy. 2.4 Refer other service issues to relevant staff for action. 2.5 Provide customer feedback to supervisors or managers. |
3. Maintain personal presentation and hygiene. | 3.1 Identify appropriate personal presentation in line with organisational policy, customer expectations, work location and activities. 3.2 Practise high standards of personal presentation and hygiene. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
communicate effectively and provide fundamental customer service during six customer interactions:
at least two must involve adapting to culturally different communication needs
across those six customer interactions, cover:
two face-to-face communications
two communications via email
two communications via the telephone
resolution of two routine customer problems.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
importance of the customer within floristry businesses and expected service standards
basic principles of positive customer service
open and closed questioning techniques
appropriate body language for customer service
communication techniques to:
convey information clearly and concisely
resolve basic customer problems
basic range of cultural differences in verbal and non-verbal communication
verbal and non-verbal cues indicating customer understanding of information and problems
essential features, conventions and usage of these types of communication media:
telephone
range of typical routine customer problems that occur within floristry businesses:
incorrect pricing of products and services
delays in providing products or services
misunderstanding of customer requests
providing incorrect products or services
floristry industry and organisational:
types of customers
designated response times for acknowledging customers and their enquiry
personal presentation and hygiene standards
customer service policies and procedures including those for resolving routine customer service problems.
Assessment Conditions
Skills must be demonstrated in a floristry industry customer service environment. This can be:
an industry workplace
a simulated industry environment operated within a training organisation.
Assessment must ensure use of:
computers and email service
telephones
organisational policies and procedures for:
customer service
resolving routine customer service problems
personal presentation and hygiene
customers with whom the individual can interact; these can be:
paying customers an industry workplace who are served by the individual during the assessment process or
people who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation
sufficient customer traffic that allows for prioritisation of tasks so that customers are served effectively in a logical sequence.
Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:
hold a qualification or Statement of Attainment in Floristry which covers the skills and knowledge requirements in this unit of competency or equivalent; and
have worked as a florist in the industry for at least three years where they have applied the skills and knowledge covered in this unit of competency or equivalent.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below: | |
Skill | Description |
Reading skills to: | interpret: basic messages, notes, and emails detailed organisational customer service policies and procedures. |
Writing skills to: | produce simple and clear messages, notes and emails. |
Technology skills to: | operate telephone equipment and use electronic communication media. |
Sectors
Floristry
Competency Field
Sales and Operations